Web design is part where not just you have to allure and attract the audience but also have to focus on the accessibility for the audience so that it could be accessed by larger masses. You also have to focus on providing interactive interface while keeping it's simplicity.
In this post, I will be summarizing over some things that needs to be kept in mind while developing and publishing a page. Firstly, your webpage shall follow a DOM structure in proper manner, to sum up DOM structure is the logical structure of elements (headings, paragraphs, tables etc) present in your webpage. The heading h1, defines your document in 1~3 words (can be name, company's name, or title of your webpage) and shall have largest font size in the whole document signifying it's importance, h2, h3 and others with decreasing importance will subsequently have lower font. After heading comes the position for blockquotes and then paragraphs.
Secondly while developing one should also understand the concept of accessibility, "Your website shall be accessible to all, even at cost of design". Accessibility covers a large section of people who are in some way disabled, such as if your webpage supports text readers the webpage could easily be listened by people who are blind. Providing appropriate colors with enough contrast will help color blind to easily go through your website.
Third thing to be noticed is feasibility, the more simpler and interactive user interface your webpage has the more people would be attracted. For example one wouldn't want a slow load time website, which arouses suspicion in the viewers mind. Another example for the same would be one having lots of pop ups that redirects, causes the user to be irritated.
Summarizing over one needs to keep in mind is about Accessibility, feasability and the proper orientation of your web document. I will be discussing further in my follow up post.